Legal Center
Everything we collect, why we collect it, how we use it, and the rules for using TheCoolestAI.com.
Section 1
Last updated: January 15, 2026
TheCoolestAI is operated by The Coolest Couple ("we," "us," "our"). We have published online business and AI education since 2009.
This Privacy Policy tells you, in plain language: what personal information we collect, why we collect it, who we share it with, how long we keep it, and what you can ask us to do with it. It applies whenever you visit TheCoolestAI.com or Pages.TheCoolestAI.com, request the AI Model Selection Scorecard, join our email list, or otherwise interact with our content.
Data controller: The Coolest Couple (operating TheCoolestAI).
Contact for privacy matters: [email protected]
Questions or requests about your personal information? Email [email protected] — section 8 explains the process.
We collect only what we need to deliver the Scorecard, follow up with useful education, and keep the site working properly.
If you are in the EU or UK, data protection law says we can only use your personal information for specific, defined reasons. Here are the reasons we use, and what each one means in plain English:
Our marketing emails to EU/UK visitors are sent on the basis of consent. Every marketing email includes a one-click unsubscribe link, and unsubscribing removes you from marketing communication (you may still receive transactional or administrative messages where they are necessary).
We use the information described above for these specific purposes:
We do not sell your personal information, and we do not rent or trade your email list. We do not use your email address for any purpose other than those listed above.
We share personal information only with service providers who help us run TheCoolestAI, and only to the extent needed to perform their function. These processors act on our instructions and are bound by contract to protect your information:
We do not permit any third party to use your personal information for their own independent marketing purposes.
Where a retention period ends, we securely delete or anonymize the information.
We use industry-standard safeguards, including encryption in transit (HTTPS/TLS), access controls limiting who can view your data, and reputable processors with their own security programs. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security, but we take these risks seriously and act promptly if we become aware of an issue affecting your information.
Data protection laws give you certain rights over your personal information. The exact list depends on where you live — EU and UK visitors have the rights below by law, and California residents have equivalent rights under the CCPA/CPRA. We have made the process the same for everyone, so you can use it regardless of where you live.
Most visitor requests are one of these three: unsubscribe, delete my data, or send me a copy. All nine rights are listed below — use whichever fits.
Email [email protected] with the subject line "Privacy Request." Tell us which right you want to exercise and the email address you used, so we can match your request to our records. We respond within 30 days (or within the shorter period required by your local law). If your request is complex, we will tell you promptly and may extend once, as permitted by law. Exercising your rights is free, and we will not treat you differently for doing so. Section 12 lists the full contact details.
For security, we may ask you to verify your identity before completing a request. We will decline a request only where the law requires it, and we will explain the specific reason.
We are based in North America and our primary audience is in North America, the United Kingdom, Australia, and New Zealand. Some of our service providers process data in other countries, including the United States. Where personal data protected by the GDPR or UK GDPR is transferred outside the EEA or the UK, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses or the UK International Data Transfer Addendum, together with our processors' contractual commitments.
TheCoolestAI is intended for adults. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, contact [email protected] and we will delete it.
We will update this Privacy Policy if our practices, our tools, or the law change — and we will change the "Last updated" date when we do. When we make a material change, we will update the "Last updated" date at the top of the page and — where the change is significant — notify email subscribers directly. We encourage you to review this page periodically.
Privacy questions, requests, and complaints: [email protected]
General support: [email protected]
Postal enquiries: The Coolest Couple (TheCoolestAI), Attention: Privacy Officer — contact us by email first for the current mailing address.
If you are in the EU or UK and are not satisfied with our response, you have the right to complain to your national data protection authority.
Section 2
Last updated: January 15, 2026
These Terms of Use are the rules for using TheCoolestAI. They explain what you can expect from this site, what we expect from you, and what neither of us is promising. By using the Site, you agree to them. If you do not agree, please do not use the Site.
TheCoolestAI is operated by The Coolest Couple ("we," "us," "our"). In these terms, "TheCoolestAI" and "the Site" both refer to TheCoolestAI.com and Pages.TheCoolestAI.com.
TheCoolestAI publishes practical AI education for entrepreneurs and small-business owners. The Site currently offers:
We can add, change, or remove features, content, and free resources at any time. Nothing on the Site is a promise of a specific business outcome or a promise that any tool described will be suitable for your situation.
You agree to use the Site lawfully and in a way that does not interfere with others.
We may suspend or terminate access to the Site for anyone who breaches these terms.
All content on the Site — including the AI Model Selection Scorecard, written lessons, articles, video content, graphics, layout, logos, "TheCoolestAI" and "The Coolest Couple" names and marks, and the compilation and design of the Site — is owned by The Coolest Couple or its licensors and is protected by copyright, trademark, and other intellectual property laws.
You may read, watch, download, and use materials we expressly offer you for personal, non-commercial learning. You may not resell, sublicense, or present our materials as your own. Any tools, templates, or workbooks we provide are for your own business use only. All rights not expressly granted are reserved.
Third-party trademarks referenced on the Site (for example, names of AI model vendors or tools mentioned in our education) remain the property of their respective owners.
TheCoolestAI provides education, guidance, and information. We do not provide, and do not promise, any specific business, financial, or commercial result. Any examples, scenarios, or illustrations we present are for education only. What you achieve with the information you learn depends on your own business, market, effort, experience, and circumstances. See the Earnings Disclaimer for a fuller statement.
You are responsible for the decisions you make for your business, including any decision about which AI tools to use, how to use them, and whether to follow any suggestion we provide. Always apply your own judgement and, where appropriate, seek your own professional advice.
The Site refers to third-party products and services, including AI model vendors, tools such as Grok Bot and Scale.gg, and other platforms we discuss or compare in our education. These are third parties, independent of TheCoolestAI and The Coolest Couple.
The key point: When you use any third-party tool, you are responsible for the accuracy and quality of its output, for protecting any confidential or personal information you enter, and for any cost or subscription you incur.
The details:
The Site and its content are provided on an "as is" and "as available" basis. To the fullest extent permitted by law, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, accuracy, and non-infringement. We do not warrant that the Site will be uninterrupted, error-free, free of harmful components, or that any information it contains is complete, current, or suitable for your specific situation.
To the fullest extent the law allows, we are not liable for indirect or consequential losses, or for lost profits, revenue, business opportunity, data, goodwill, or anticipated savings, arising from your use of (or inability to use) the Site or its content — whether the claim is based on contract, negligence, strict liability, or any other legal theory, and even if we were told a loss was possible.
If a claim goes to court, our total liability is capped at the greater of CAD $100 or the amount you paid us for the specific paid service in the 12 months before the claim — whichever is higher. If you have not paid us anything, the cap is CAD $100.
Nothing in these terms limits or excludes liability that cannot be limited or excluded under applicable law, including liability for death or personal injury caused by our negligence, or for fraud or fraudulent misrepresentation. Some jurisdictions do not allow the exclusion of certain warranties or the limitation of certain damages, so some of the above may not apply to you.
You agree to indemnify and hold harmless The Coolest Couple, TheCoolestAI, and their owners, officers, employees, and contractors from and against any claims, liabilities, damages, losses, and reasonable expenses (including reasonable legal fees) arising out of your breach of these Terms of Use or your misuse of the Site.
These terms are governed by the laws of the Province of Ontario, Canada, and the applicable federal laws of Canada, without regard to conflict-of-laws rules. Subject to the paragraph below, the courts of Ontario, Canada, have exclusive jurisdiction over any dispute arising out of or relating to these terms or the Site.
Before bringing a formal claim, we ask that you contact us at [email protected] and give us at least 30 days to try to resolve the matter informally.
If you are a consumer resident in the European Union, the United Kingdom, Australia, or New Zealand, nothing in this section deprives you of the protection of the mandatory consumer protection rules of your country of residence, and you may bring proceedings in the courts of your country of residence.
We may update these Terms of Use from time to time. When we do, we will revise the "Last updated" date at the top of this section. Material changes will apply prospectively from the date of posting, and we may notify email subscribers where the change is significant. Continued use of the Site after an update means you accept the revised terms.
Questions about these Terms? Email [email protected].
Section 4
Last updated: January 15, 2026
In short
We do not promise, guarantee, or predict any income, revenue, profit, or business result. Your outcome depends on you, your market, and factors outside our control.
See also our Privacy Policy and Cookie Policy.
TheCoolestAI and The Coolest Couple provide business education, AI education, tool-selection guidance, and information. Any income, revenue, customer, or business-growth figures, examples, case scenarios, or illustrations we describe in our website content, emails, videos, or other materials are provided for education only. They are not a promise, guarantee, or prediction of what you will achieve.
Building an online business or applying AI tools to your work involves real work and real risk. Your results will depend on many factors that are personal to you, including your skills, experience, industry, market conditions, time invested, quality of execution, and choices you make along the way. Some participants in any educational program, free or paid, do not achieve the results they hope for.
We do not currently publish any income, revenue, or outcome figures we claim are typical, because we do not have a sample that would support that claim. If we refer to any outcome in the future — ours, a student's, or someone else's — treat it as an illustration, not as an expectation. Past results never indicate future results.
You are responsible for the decisions you make for your business, including the AI tools you choose, how you apply them, and any business, marketing, financial, legal, tax, or technical choices you make. Nothing on this site is business, legal, tax, accounting, or investment advice, and nothing here is a substitute for professional advice tailored to your own situation.
AI tools and AI model vendors are third parties. Their output, features, pricing, availability, and terms are outside our control. We make no guarantee that any AI tool will produce a specific result, work in a specific way, or be suitable for your use case.
By using the Site, downloading the AI Model Selection Scorecard, reading our content, or participating in our emails or programs, you acknowledge the following. Read these carefully — they are the substance of this disclaimer:
Standard note — please read
These pages describe TheCoolestAI's stated practices. They are not legal advice, and they have not been reviewed by an attorney. Laws differ by country and change over time. For advice about your own rights or obligations, consult a qualified lawyer in your jurisdiction.