The Coolest AI Services
Finish one real business task with AI — plainly, and with a clear place to start
For entrepreneurs and small-business owners new to AI: we help you pick the right tool, apply it to real work, and review the result before it ships.
For: entrepreneurs and small-business owners new to AI.
Not for: AI experts, developers, or anyone hunting a magic button.
Best first step: the Scorecard.
AI Model Selection Scorecard
Sample panelBefore
Task: write the About page
- — Twelve tabs open on AI tool reviews
- — Saved prompts that never quite fit
- — Three drafts started, none finished
After
Task: write the About page
- ✓ One tool, matched to the job
- ✓ Clear path, start to finished draft
- ✓ Reviewed before it goes live
Illustrative panel — your Scorecard matches a tool to the task you bring.
Pat and Lorna
Founders, TheCoolest AI
Who We Are
Pat and Lorna — the operators behind TheCoolest AI
We've been running our own online business since 2009, and we've spent the years since testing AI tools against actual business work rather than feature lists. Pat brings 48+ years in IT, automation, and emerging technology. Lorna brings 45+ years in coordination, copywriting, and content.
We've watched plenty of capable owners buy another tool they didn't need — what's usually missing isn't software, it's a clear path from an idea to something finished. So we built TheCoolest AI to do the unglamorous part: help you pick a tool that fits the job, walk you through using it, and review the result before it goes anywhere near your business. Plain language, real work, no magic promised.
- Pat: 48+ years in IT, automation, and emerging AI.
- Lorna: 45+ years in coordination, copywriting, and content.
- The Coolest Couple: in business since 2009.
- Hands-on AI tool testing across real business tasks and workflows.
Start Here
Three doors. Pick the one that matches where you are.
Free
The AI Model Selection Scorecard matches one AI tool to one real business task you're actually working on — no guesswork, no tool-shopping.
Get the ScorecardGuided
We team up with you on one real business asset — a page, an opt-in, an email — and work it through to a finished result you can use.
Get the ScorecardEndorsed
TheCoolest AI is an endorsed sub-brand of The Coolest Couple, whose programs cover the broader online-business path beyond AI.
See the programsFree — Start Here
The AI Model Selection Scorecard matches one tool to your real task
Here's the honest problem with AI right now: there are too many tools and no shortage of advice about which one to use. The Scorecard cuts that down. You tell us what you're actually trying to get done, and it points you at a tool that fits that specific work — not the loudest option, not the one with the best ad.
You walk away knowing what to use, why it fits your task, and how quickly you can get a result. And you don't have to guess which AI tool is right for you. That's the question the Scorecard is built to answer, in minutes rather than evenings.
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Step 01
Pick your real task
Choose one piece of work you're already doing — a page, an email, a bit of research. Something with an actual finish line.
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Step 02
Answer the Scorecard
A handful of plain-language questions about the task and your setup. No jargon, no scoring yourself on AI fluency.
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Step 03
Get your AI path
A recommended tool and a short path for using it on that task, so you know exactly what happens next.
Free. No credit card. Two minutes to start.
The Working Demo
Watch the promise run — start to finished asset
We're a first-stage brand, so verified customer results are still being collected. We'd rather show you the process run than borrow someone else's screenshots.
Two minutes. One task, from messy first draft to finished asset.
Video slot — StickMan VSL embed drops in here when produced.
Before You Start
Straight answers to the questions you're probably asking
Is this just a pack of ChatGPT prompts dressed up as AI help?
No. A prompt pack hands you phrases and leaves you to figure out the rest. This is a tool-selection method plus a guided path: you tell us the task, we match a tool to it, and you work through to a finished result with human review before anything ships. The output is finished business work, not a folder of clever prompts.
I'm not technical — is this actually for me?
Yes, if you've ever used a web browser and are willing to try one new tool. The Scorecard is written in plain language, the questions are about your business rather than the technology, and the guided path is hands-on with us, not a pile of documentation. The only people this isn't for are the ones who want someone else to do the thinking.
How much does this cost to start?
The AI Model Selection Scorecard is free — no credit card, no upsell funnel waiting on the other side. Guided implementation pricing is still being shaped in this first stage, because we're testing which formats create the most value before we lock anything in. If you want to know when a paid path opens, get the Scorecard or join the newsletter and we'll tell you plainly.
What if I don't have a business yet?
That's a fine place to start. The Scorecard works on any real task, including one you're doing to test an idea or set up your first offer. If you're earlier than that and want the broader business-building path — audience, offer, repeatable systems — the endorsed Coolest Couple programs cover that ground. Neither one is a prerequisite for the other.
Your Next Step
Get the free Scorecard and pick your first AI task today
Two minutes' worth of questions, then a tool recommendation you can act on with the task you already have in front of you.
Free. No credit card. Two minutes.